Marketing Management is a course that provides an in-depth understanding of marketing strategies and practices. It covers key concepts such as market analysis, consumer behavior, and the development of marketing plans. Students learn about product positioning, pricing strategies, and promotional tactics. The course also explores digital marketing and the use of data analytics in decision-making. Through case studies and practical projects, students gain hands-on experience in crafting and executing effective marketing campaigns.
Upon completing the Marketing Management course,
- Students will be able to develop and implement effective marketing strategies, utilize modern marketing tools, and make data-driven decisions.
- They will understand consumer behavior and market dynamics, enabling them to create targeted marketing plans.
- Additionally, they will gain practical experience in executing marketing campaigns and analyzing their impact.
- Teacher: Veena M