Marketing Management is a course designed to develop strategic marketing skills, master modern marketing tools, and enhance decision-making abilities. It covers market analysis, consumer behavior, and marketing plan development. Students gain practical experience through case studies and projects, focusing on digital marketing and data analytics.
Upon completing the Marketing Management course,
- Students will be able to develop and implement effective marketing strategies, utilize modern marketing tools, and make data-driven decisions.
- They will understand consumer behavior and market dynamics, enabling them to create targeted marketing plans.
- Additionally, they will gain practical experience in executing marketing campaigns and analyzing their impact.
- Teacher: Veena M