Strategic Management

The Business Strategy Course delves into the formulation, implementation, and evaluation of strategies that enable organizations to achieve long-term goals and maintain competitive advantage. It covers strategic analysis, strategy formulation at different organizational levels, and the execution and monitoring of strategic plans. Business Strategy is a critical aspect of management that determines the long-term direction and scope of an organization. This Course provides students with the knowledge and tools necessary to analyse competitive environments, develop strategic plans, and implement these plans effectively. Through a combination of theoretical frameworks and practical applications, students will learn how to create and sustain value in dynamic business environments

Course Content

Module 1

Introduction to Business Strategy: Definition and Importance of Strategy-Levels of Strategy: Corporate, Business, and Functional-Strategic Management Process-Evolution of Strategic Management.

Module 2

Strategic Analysis: External Environment Analysis: PESTEL, Porter’s Five Forces-Internal Environment Analysis: Resources, Capabilities, and Core Competencies-SWOT Analysis-Value Chain Analysis.

Module3

Strategy Formulation: Corporate-Level Strategy: Growth, Stability, and Retrenchment-Business-Level Strategy: Cost Leadership, Differentiation, Focus-Functional-Level Strategy: Marketing, Operations, Finance, HR-Strategic Options and Choice.

Module 4

Strategy Implementation: Organizational Structure and Design-Resource Allocation and Budgeting-Leadership and Corporate Culture-Change Management. Strategy Evaluation and Control: Balanced Scorecard and Key Performance Indicators (KPIs)-Strategic Control Systems-Performance Measurement and Analysis-Feedback and Continuous Improvement.

Module 5: Contemporary Issues in Strategy: Innovation and Strategic Entrepreneurship-Global Strategy and International Business-Corporate Social Responsibility and Ethics-Digital Transformation and Disruption.