The Introduction to Strategic Management course provides BBA students with a foundational understanding of how organizations formulate, implement, and evaluate strategies to achieve long-term goals. The course introduces key concepts such as vision and mission, internal and external environment analysis, competitive strategies, and strategic decision-making in a dynamic business environment.
Objectives:
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To introduce the basic concepts and process of strategic management
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To develop understanding of environmental analysis and competitive advantage
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To familiarize students with strategy formulation and implementation
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To enhance strategic thinking and decision-making skills
Outcomes:
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Students can understand and explain strategic management concepts
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Ability to analyze business environments using basic strategic tools
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Develop skills to formulate simple business strategies
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Gain readiness for managerial roles and advanced strategy courses
- Teacher: Veena M