RURAL MARKETING

This course on Rural Marketing is aimed to showcase the trends and challenges in Indian rural market and also to expose them to the ground realities in a traditional rural market where a lot has been unexplored. While the course would highlight the concepts of Rural Marketing, it would also enable the participants to have an understanding of the various aspects as well as issues in a rural market, techniques to tap the rural market and also to address various issues related to rural consumers.

Through a blend of  interactive discussions, case analysis, group assignments and project, the course would enable the participant to apply the concepts of marketing to the rural consumer and also to develop communication methods to reach easily to the rural folk.


RURAL MKG- already cleared.docxRURAL MKG- already cleared.docx

Services Marketing

Learning Objectives:

·       This course provides an in-depth appreciation and understanding of managing and delivering quality services

·        To develop an understanding of the ‘state of the art’ service management thinking in terms of services and customer value in mind

 

Learning Outcome:

·       The participant would get an idea on various aspects related to Services and would also be able to manage and provide quality service

·       The finer aspects of Services would be known by the participant


Service marketing.docxService marketing.docx

INFORMATION TECHNOLOGY FOR BUSINESS

The course will provide the fundamentals of information technology and their contemporary applications in business. At the end of this course, the students will be able to recognize the strategic use of information technology in business, differentiate the functional and cross-functional information systems. They will also realize the importance of managing information technology to achieve bottom-line business results.


ITB.pdfITB.pdf

Managerial Finance

This course will provide both theoretical and practical understanding of financial management aspects. Through a blend of interactive discussions this course would enable the students apply the concepts of financial management, investment decision, financing decision, dividend decision, working capital decision and corporate restructuring.

 


Managerial Finance-JVS.docxManagerial Finance-JVS.docx

CONSUMER BEHAVIOUR

Dear All 

Welcome to the World of Consumer Behaviour

All the Best

CB NEW COURSE PLAN.pdfCB NEW COURSE PLAN.pdf

Insurance and Risk Management

This course covers the basic principles of insurance and introduces the principles of risk management in a structured manner. Here students will become familiarized with life as well as non-life insurance businesses operating in India. Thorough interaction with the experts, the students should be able to understand the practical side of managing risk adopted by insurance companies in India

CK233.pdfCK233.pdf

Income Tax Assessment

The course is designed to give working knowledge on the Assessment of different types of ‘Persons’ like Individual, HUF, Firms, AOP/BOI, Companies and Co-operative Societies. The course also includes a detailed study of the tax treatment of Agriculture Income, Clubbing & Aggregation of Income and Set off & Carry forwards, which were excluded from the Core course.


ITA.pdfITA.pdf