INTERNATIONAL BUSINESS BBA

The BBA in International Business equips students with an understanding of how businesses operate across national borders. The course covers global trade, international marketing, cross-cultural management, foreign exchange, international finance, trade policies, and global business strategies. It prepares students to manage and work in multinational companies, export–import firms, and global startups in an increasingly interconnected world.

Objectives:

  • To provide basic understanding of global business environment and international trade

  • To familiarize students with international markets, trade policies, and regulations

  • To develop awareness of cross-cultural and global management practices

  • To equip students with knowledge of international finance and marketing

Outcomes:

  • Students can analyze international business opportunities and risks

  • Ability to understand global trade procedures and documentation

  • Develop cross-cultural communication and managerial skills

  • Prepared for careers in multinational companies, export–import firms, and global enterprises


RURAL MARKETING

This course on Rural Marketing is aimed to showcase the trends and challenges in Indian rural market and also to expose them to the ground realities in a traditional rural market where a lot has been unexplored. While the course would highlight the concepts of Rural Marketing, it would also enable the participants to have an understanding of the various aspects as well as issues in a rural market, techniques to tap the rural market and also to address various issues related to rural consumers.

Through a blend of  interactive discussions, case analysis, group assignments and project, the course would enable the participant to apply the concepts of marketing to the rural consumer and also to develop communication methods to reach easily to the rural folk.


RURAL MKG- already cleared (1).docxRURAL MKG- already cleared (1).docx