Chinmaya Vishwavidyapeeth

This course on Rural Marketing is aimed to showcase the trends and challenges in Indian rural market and also to expose them to the ground realities in a traditional rural market where a lot has been unexplored. While the course would highlight the concepts of Rural Marketing, it would also enable the participants to have an understanding of the various aspects as well as issues in a rural market, techniques to tap the rural market and also to address various issues related to rural consumers.

Through a blend of  interactive discussions, case analysis, group assignments and project, the course would enable the participant to apply the concepts of marketing to the rural consumer and also to develop communication methods to reach easily to the rural folk.