Semester II
VAC: Business Communication - II
Programme(s) in which it is offered: BBA
Course Category: Ability Enhancement Course
Schedule of Offering: Even
Course Credit Structure: 2
Course Code: BUSI 4102
Medium of Instruction: English
Course Description:
This course focuses on bringing into perspective the importance of Business Communication for organizations and individual employees in the context of multicultural workforce in a digital world. The course will focus on instilling effective written and oral communication skills in students. The course will be taught using texts, cases and classroom exercises for improving both written and oral communication in students.
Course Objectives:
1. To understand the concept, process, and importance of business communication with a strategic imperative.
2. To help students in understanding the basic principles and techniques of various workplace communication including digital communication skills
3. To train students to acquire and master intra and interorganizational communication
4. To train students to communicate effectively for the purpose of gaining employment.
Course Content:
Unit 1: Written communication: intra organizational/ departmental/ workplace communication
Unit 2: Oral Communication, Professionalism and teamwork
Unit 3: Negotiation Skills and Cross-Cultural Communication
Unit 4: Contemporary Communication
Course Outcomes:
1. Apply the skills for writing various workplace written communications.
2. Effectively analyze and evaluate Business Reports.
3. Demonstrate competence in delivering impressive power- point presentations.
4. Create objective and succinct Resumes and be prepared to perform optimally in Job Interviews.
- Teacher: Aparna U