The primary objective of studying human behavior in an organization is to understand, explain, and predict how individuals and groups behave within a workplace setting, allowing organizations to optimize employee performance, improve team dynamics, and ultimately achieve greater organizational effectiveness by creating a positive work environment.
- Teacher: Ajith A M
- Teacher: Sanjith S R
Semester II
VAC: Business Communication - II
Programme(s) in which it is offered: BBA
Course Category: Ability Enhancement Course
Schedule of Offering: Even
Course Credit Structure: 2
Course Code: AEC 201
Medium of Instruction: English
Course Description:
This course focuses on bringing into perspective the importance of Business Communication for organizations and individual employees in the context of multicultural workforce in a digital world. The course will focus on instilling effective written and oral communication skills in students. The course will be taught using texts, cases and classroom exercises for improving both written and oral communication in students.
Course Objectives:
1. To understand the concept, process, and importance of business communication with a strategic imperative.
2. To help students in understanding the basic principles and techniques of various workplace communication including digital communication skills
3. To train students to acquire and master intra and interorganizational communication
4. To train students to communicate effectively for the purpose of gaining employment.
Course Content:
Unit 1: Written communication: intra organizational/ departmental/ workplace communication
Unit 2: Oral Communication, Professionalism and teamwork
Unit 3: Negotiation Skills and Cross-Cultural Communication
Unit 4: Contemporary Communication
Course Outcomes:
1. Apply the skills for writing various workplace written communications.
2. Effectively analyze and evaluate Business Reports.
3. Demonstrate competence in delivering impressive power- point presentations.
4. Create objective and succinct Resumes and be prepared to perform optimally in Job Interviews.
- Teacher: Aparna U
Business Statistics helps us to make business
decisions under uncertainties. Such decisions must be objective and
unbiased
and based on quantitative data. This necessitates an analysis of data
using
appropriate statistical tools and hence understanding of these
techniques and
models for making informed decisions become very easy. With the business
entities keen on making data-driven decisions it is
essential for individuals working in this uncertain environment to
possess such
skills to make better decisions backed by data. Through this course
students can formulate such informed decisions using various statistical
tools.
- Teacher: Ajith A M
Business Statistics helps us to make business
decisions under uncertainties. Such decisions must be objective and unbiased
and based on quantitative data. This necessitates an analysis of data using
appropriate statistical tools and hence understanding of these techniques and
models for making informed decisions become very easy. With the business entities keen on making data-driven decisions it is
essential for individuals working in this uncertain environment to possess such
skills to make better decisions backed by data. Through this course students can formulate such informed decisions using various statistical tools.
- Teacher: Ajith A M
- Teacher: Sanjith S R