Marketing management course is designed to help
undergraduate students gain a broad, foundational understanding of the basic
components of modern marketing. This course aims to familiarize students with the
marketing function in organizations. It will equip the students with
understanding of the Marketing Mix elements and sensitize them to certain
emerging issues in Marketing. The course is intended to bring in key principles
and activities crucial for the role that marketing has in an organization.
- Teacher: Soumya Varma